Animates – animated by Money?


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AUTHOR LA FEMINA

In the wake of the United Airlines bullying behaviours towards its customers, my sensitivity to the arrogance of Corporates went up a notch or two. For going onto a plane as a doctor and coming off as a patient as some wag said, is an appalling pre fight / flight experience. At least to our western world view which still (mistakenly) believes that we are somewhat more civilised than the other lot. Subsequently I found myself dismayed and disappointed by my interaction with Animates Kaiwharawhara Wellington which I felt issued me with an ultimatum. Buy now or no kitties for you. Now I am not one for an or else conversation – won’t have a bar of it, such that I declined to purchase the little tabby kittens. The scenario went like this.

Animates had two kittens on display which were not available for purchase given severely underweight. They were a brother and sister not quite three months old. Whilst my original intention was to adopt one kitten, given the trauma these tiny kittens had been through I did not like to separate them. Thus, I was open to taking both of them. I put my name down to be contacted once their weight had increased. A week or so passed. I was thinking about the kittens over Easter intending to visit Easter Tuesday. And lo and behold, I received a call on the Tuesday morning saying the kittens were now available for sale. Magic.

The kittens were x SPCA had been de sexed as they call it, micro chipped and vaccinated and from SPCA’s perspective good to go. However, upon Animates taking in the kittens they dropped severely in weight. Oh dear why so much medical intervention given to kitties that are poorly? Whilst I questioned to my self the wiseness of these choices I ‘accepted’ thinking that I could offer care that would help ameliorate their trauma – flower essences for starters. But it is now not to be. For upon going in to Animates at midday, cuddling the kittens briefly for the second time, I was told that they would only be held for me until days end. Quick off the mark I felt. I had a conversation around Animates culture as to this policy to no avail. End of day was all the time Animates would give me to make a decision before the kitties went on to the open market.

At issue became my personal principles and values. For this attitude towards me as a customer conflicted with my values My lived values are to engage with organisations that demonstrate fairness, honesty, and consideration. Yet these kittens were very loving – the loving that comes from neglect before they arrived at Animates and for that matter before they arrived at SPCA. I asked myself ‘was it so difficult to allow a prospective purchaser a few days grace?’ I wanted to pause and consider – conscious parenting and all that. What was the nature of these kittens given my ever so brief meetings? I was after all considering taking on a duo. Why I haven’t brought a bassinet yet and was still looking for a playpen – silk curtains and all that. Was it so difficult to say to any subsequent buyer “someone is considering purchase and we will know in a few days’ meanwhile we will take your details? ADOPTION IS A PROCESS NOT A BUSINESS DECISION. Furthermore, not everyone would be ready and willing to take on kittens that had quite ill and for that matter take two kitty cats. And there were no other expressions of interest recorded in the order book for it seems there is no such book. My joy turned to dismay.

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Some More Thoughts about …

… that Milk

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AUTHOR LA FEMINA

Further to my open letter to Fonterra re its copycat branding of Lewis Road’s Milk bottle two things were brought home to me. As a new blogger I own the responsibility for not only of my views which I have no issue with but also my underlying premise in which my views are anchored. I am a big picture then detail person. I thus first looked to the ‘context’ aka the similar packaging. I now note the finer detail. When I went to my local supermarket last night to photograph the milk bottles to add to my blog I made a new discovery

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An Open Letter to Fonterra Board of Directors

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AUTHOR LA FEMINA

“You can fool all the people some of the time,

and some of the people all the time,

but you cannot fool all the people all the time.”

Abraham Lincoln.

I write to express my views regarding the decisions made by Fonterra to imitate the branding of Lewis Road Milk. This decision epitomises corporate arrogance and its attitude towards ‘me the consumer’ treating people as unthinking and thus malleable suffice to deceive resulting in unintentionally buying your product. As any mother knows the shape of a bottle is the immediate dictate of choice hence you don’t store chemicals in your old milk bottles. I actually picked up a bottle of Fonterra’s Kapiti Milk then looked again and thought no this is not what I want and put it back on the shelf. The power of packaging is compelling. Fonterra has misjudged the ‘times we are living in’ where consumer awareness of these untoward practices has reached a tipping point such that they simply will not be tolerated as they once were. Continue reading “An Open Letter to Fonterra Board of Directors”